| WAYS TO SUPPORT |
Become a Sponsor
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BECOME
A SPONSOR
When you underwrite (sponsor) a Montana Public Radio program you are not only supporting a valuable community service, you are reaching a very large, very loyal audience.
We broadcast to 50% of Montana's population including the Flathead Valley, the Bitterroot, Helena, Great Falls, Butte, Dillon, Seeley-Swan, White Sulphur Springs, and Missoula.
Over 90% of our listeners do business with our program sponsors. (Source: 2,000 respondents, station survey).
Underwriting is an excellent way to reach your potential clients/customers while supporting a valuable community service.
We're consistently ranked #1 in the 16 station Missoula/Hamilton market
| *Ratings |
- Monday thru Friday 6 am - Midnight
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12 yr + 19.6% #1
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18 yr + 21.1% #1 |
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25 yr + 23.1% #1 |
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35 yr + 26.1% #1 |
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45 yr + 27.9% #1 |
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55 yr + 31.2% #1 |
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Source: Spring 2003 - Eastlan Resources |
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| **Cost: |
Majority of Programs: |
- $20 per announcement |
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Weekday Morning Classics |
- $30 per announcement |
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Weekend NPR News |
- $40 per announcement |
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Weekday NPR/local News |
- $50 per announcement |
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**All rates are net. Sponsors are billed at the end of each quarter. |
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Bonuses:
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Two extra spots during your first contract period. |
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You are listed on our website. |
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We create a link to your website from ours. |
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You are listed in our program guide, Quarter Notes, which is distributed to 10,000 Montanans. |
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Your Schedule:
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It is carefully designed to match the audience you want to reach - taking into consideration your budget and the availability of spots in programs.
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Announcements:
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They are customized to tell who you are and what you do. |
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Announcements are brief (usually 15 seconds). |
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They include a neutral description of your goods or services. |
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They're often tagged with a location or phone number. |
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We follow FCC rules and avoid announcements that sound commercial. |
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We record the spots in our studios. |
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Sample announcement: |
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"This broadcast is made possible in part by support from Big Jim's Auto Shop in Missoula, repairing engines, electrical systems, and brakes for 20 years. 555-1234." |
Here's what underwriters have to say:
"It's been great-- people call us because of our underwriting"...Cas Still, Belton Chalet.
"It was quite successful for us". Karen, Kalispell Diagnostics
"... patients say, 'Oh, I heard you on public radio'" Stewart with Dr. Jackie Jones dentist, Missoula.
To find out more about program sponsorship call:
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