A SPONSOR OF MONTANA PUBLIC RADIO
When you become a sponsor of Montana Public Radio you are supporting a valuable community service and reaching a large and loyal audience.
Take a look at our Benefits of Sponsorship slide show (Microsoft PowerPoint or PowerPoint Viewer required, download it here). The latest research shows that adding public radio to your marketing plan will increase your business and add to your public image.
We reach over 60,000 listeners every week in the Missoula, Kalispell, Whitefish, Butte, Helena and Great Falls areas. With over 90% of our listeners report doing business with our program sponsors (Source: Montana Public Radio member survey).
In past surveys, Montana Public Radio has consistently ranked as one of the top three most listened to stations in age groups 18 and older in the Missoula/Hamilton FM radio market.
Our sponsor announcements are 15 seconds long. They run individually and are spaced 10 to 30 minutes apart, giving our listeners the opportunity to really focus on your message.
We help craft your announcement and it is read and recorded by one of our staff members. For example: "This broadcast is made possible in part by support from Big Jim's Auto Shop in Missoula, repairing engines, electrical systems, and brakes for 20 years. 555-1234."
In addition to your announcement, your business is also listed in our Annual Program Guide and at mtpr.org with a direct link to your site.
COST PER SPOT
||$20 per announcement
|Weekday Morning Classics
||$30 per announcement
||$40 per announcement
||$50 per announcement
BONUS SPOTS & PACKAGES
- New sponsors receive two free bonus spots with their first run.
- Annual packages start at $250 per quarter and receive generous bonus spots based on the contract total. Spot schedules are custom made.
- Events Calendar sponsorships are affordable starting at $100 (with limited spot placement.)
- All sponsors are listed at mptr.org with a link to your Web site, and also in our Annual Program Guide.
To become a sponsor or for more information contact...
406.243.4219 or 800.325.1565
More About the Public Radio Audience (source: NPR Profile 2009. Published by NPR Audience Insight & Research.)
Public radio reaches one of the most educated and affluent audiences in radio.
The public radio audience has a slightly greater concentration of men (54%) than women (46%). The classical audience draws the largest segment (48%) of female listeners.
Public radio is particularly popular among Baby Boomers. 56% are between the ages of 25 and 54 with 41% aged 35-54.
The public radio audience is extraordinarily well-educated. Nearly 65% of all listeners have a bachelor's degree. They are committed to learning throughout their lives, reading and attending adult education courses.
NPR households tend to be more affluent than other households, primarily as a result of their educational attainment.
Culture & Travel
Public Radio listeners have a great curiosity about the world and are interested in other cultures and travel. 71% have traveled domestically over the past three years and 41% traveled internationally.
They enjoy cultural events where 48% regularly attend the theatre and concerts. 35% go to the zoo or museums, 64% dine out and 56% read books.
A majority of public radio listeners (66%) are married. More than half of public radio households (55%) consist of two or more workers. Households of three to four individuals make up 33% of the total audience.
The majority of public radio listeners (63%) are employed full-time. They work for businesses, in non-profits, government, or are self-employed. Public radio listeners are more than twice as likely as the average U.S. adult to work in top management. They are 54% more likely than the average American to feel that their work is a career, not merely a job.
Publicly Involved & Environmentally Aware
Public radio listeners are active and involved members of their community. With 70% who vote in elections, 82% feel it's important to help preserve nature and 79% feel it's important to work for the welfare of society.
Public radio listeners are tech savvy and more likely to adopt the latest technologies. They also are active online, with 62% participating in online activities in an average month and 52% making a purchase.