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BECOME A SPONSOR

When you underwrite (sponsor) a Montana Public Radio program you are not only supporting a valuable community service, you are reaching a very large, very loyal audience.

We broadcast to 50% of Montana's population including the Flathead Valley, the Bitterroot, Helena, Great Falls, Butte, Dillon, Seeley-Swan, White Sulphur Springs, and Missoula.

Over 90% of our listeners do business with our program sponsors. (Source: 2,000 respondents, station survey).

Underwriting is an excellent way to reach your potential clients/customers while supporting a valuable community service.

We're consistently ranked #1 in the 16 station Missoula/Hamilton market

*Ratings - Monday thru Friday 6 am - Midnight
 
  12 yr +    19.6%   #1
  18 yr +    21.1%   #1
  25 yr +    23.1%   #1
  35 yr +    26.1%   #1
  45 yr +    27.9%   #1
  55 yr +    31.2%   #1
 
  Source: Spring 2003 - Eastlan Resources
 
 
**Cost:    Majority of Programs:   - $20 per announcement
  Weekday Morning Classics   - $30 per announcement
  Weekend NPR News   - $40 per announcement
  Weekday NPR/local News   - $50 per announcement
  **All rates are net. Sponsors are billed at the end of each quarter.
 
 
Bonuses:  
  Two extra spots during your first contract period.
  You are listed on our website.
  We create a link to your website from ours.
  You are listed in our program guide, Quarter Notes, which is distributed to 10,000 Montanans.
 
 
Your Schedule:  
  It is carefully designed to match the audience you want to reach - taking into consideration your budget and the availability of spots in programs.
 
 
Announcements:  
  They are customized to tell who you are and what you do.
  Announcements are brief (usually 15 seconds).
  They include a neutral description of your goods or services.
  They're often tagged with a location or phone number.
  We follow FCC rules and avoid announcements that sound commercial.
  We record the spots in our studios.
 
    Sample announcement:
  "This broadcast is made possible in part by support from Big Jim's Auto Shop in Missoula, repairing engines, electrical systems, and brakes for 20 years. 555-1234."


Here's what underwriters have to say:

"It's been great-- people call us because of our underwriting"...Cas Still, Belton Chalet.
"It was quite successful for us". Karen, Kalispell Diagnostics
"... patients say, 'Oh, I heard you on public radio'" Stewart with Dr. Jackie Jones dentist, Missoula.



To find out more about program sponsorship call:
Kathy Woodford
406-243-4931
800-325-1565
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